Last night I ventured out to my local Red Box to rent Easy A. And I ran into an issue with my usually trusty glorious red movie dispensing machine: it’s a machine. It was stuck on the “return a DVD” screen, and no matter how emphatically I touched different areas of the screen, it would not budge.
So what did I do? I got back in my car and drove 5 minutes down the road to another Red Box.
You see, while having a person there would have solved this issue in the first place, but Red Box’s business model is not customer service, it’s ubiquity. And they do it well.
There has been a lot of speculation lately that Red Box and Netflix will start to suffer from the pressure they are getting from the movie studios. If you hadn’t already noticed this, many new releases are not available on Red Box or Netflix until 28 days after their initial DVD release. And while I cannot speak for consumers at large, I can say that the movie studios have severely underestimated my patience level. If I’m not interested in a movie enough to buy it outright, I can surely wait a month to see it.
Love you big red movie dispensing machine of joy!


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